
While some are
warning of a
hunger tsunami others are whetting their appetites for a new reality television program combining
competitive food eating with intense physical challenges (No, I am not making this stuff up) in this latest installment of what I like to call “
Why They Hate Us.”
The premise goes a little like this: In each episode, five contestants attempt to inhale the largest quantityof food as quickly as possible. They are then immediately subjected to a series of "challenges designed to
shake them up." The contestant to hold their food down the longest is t

he victor winning cash prizes and the coveted Iron Stomach Award.
Hey! Its gets better! Guess what the name of the show is called. (No, It’s not called “Barf.” That’s like soooo juvenile.) It’s called “
Hurl." (No, I am not making this stuff up. Sheesh!) Set your Tivos as “Hurl” is scheduled to premiere this summer on
G4.Still, I wonder how this all works. I guess some wannabe TV exec or bulimic is convinced they have the winning pitch that could translate to a ratings bonanza for the network:
“Hey! Let’s get some people to eat ginormous amounts of food until they puke, we can film it, give the winner some money and we can be rich and famous! That’s the ticket!”
I’m having a little trouble wrapping my fragile brain around this whole food for fodder concept during a time when half the world is
seriously starving while the other half's waistlines (
guess who?) are expanding almost as fast as George’s Bush’s
plummeting approval ratings.
This whole eating until you heave reality show business sounds very much like something my nephew may have come up with, but he’s 13 so stuffing your face with the possibility of puking is like a right of passage.
Shedding some light on the thinking behind this nouveau idea, G4 President Neal Tiles said,
“G4’s mission is to be a multimedia destination that’s relevant and authentic to the interests of today’s young male demo. Hurl! Is really an idea that is inspired by the world of viral video which has proven to be massively popular with young guys today.”
Oh, so the premise of this
nauseating show is really about feeding the intellectual, emotional, and spiritual needs of today’s young male-a demographic group that may very well hold the key to shaping the future of our society---Oh! OK, well then that explains a lot. (Not!)
Maybe history is just repeating itself and we are now living what The Romans called "
bread and circuses,” “the ancient Roman metaphor for people choosing food and fun over freedom in order to divert attention from real issues.” Although in these lean times, many are noticing a lot less bread and more circuses equaling more distractions, unless of course you land a spot as a contestant on “Hurl!”